Taxi Share

Reinventing
Taxi Sharing

A unique venture's attempt to disrupt the conventional taxi-hailing market in Dubai by facilitating affordable shared airport rides through the innovative Taxi Share app.

featuerd image
Rethinking Rides: Taxi Share's User Experience
Services
From Research to Design
  • Stakeholder Interviews
  • Wireframing
  • Prototyping
  • Design for Android
  • Design for iOS
  • User Research
  • Usability testing
Making an Impact
Taxi Share's Market Entry Success

Upon launch, Taxi Share saw a 32% adoption rate among target users in the first quarter, and a consistent increase in user base thereafter. The platform received positive feedback for its user-friendly interface and its cost-saving potential. Over six months, users reported an average saving of 15% on their airport rides, underlining the success of Taxi Share in addressing the identified problem.

Dubai's Airport Ride Dilemma
Problem Statement and Solutions

Despite a myriad of transportation options available in Dubai, the cost of airport rides remained high. There was a need for an innovative solution that would make airport travel more economical without compromising on convenience and safety.

Tools
  • Just in Mind
  • Adobe XD
  • Zoom
  • Photoshop
  • Balsamiq
Timeline

6 Weeks


Team

Stakeholders, UI Designers, Project Managers

My Role in the Project
Shaping Taxi Share from Concept to Reality

As a UX Designer, my role encompassed several critical aspects of the product development process, including gathering requirements, conducting research, carrying out stakeholder and user interviews, creating wireframes, prototyping, and developing high-fidelity designs.

Uncovering Insights
The Core of Taxi Share's Strategy

The discovery process began with an in-depth understanding of the user's pain points, primarily the high cost associated with airport rides. Market research was conducted to understand the competitive landscape, and stakeholder interviews were held to grasp the vision behind Taxi Share.

Building on User Insights
Taxi Share's Requirements Framework

Requirements gathering involved user interviews to understand their needs, preferences, and concerns about ridesharing. It also included discussions with the development team to understand the technical feasibility of the proposed solution. The gathered requirements became the foundation on which the platform's functionalities were designed.

Understanding Users
The Faces Behind Taxi Share

Ahlam

Taxi Driver

Basic Details

Age: 45
Location: Suburban neighborhood
Education: High school diploma
Occupation: Full-time taxi driver

Behavior
  • Uses a smartphone for navigation, ride requests, and tracking income.
  • Is comfortable using technology to assist his job.
  • Prioritizes high earning opportunities and saving time.
Goals
  • Wants to maximize income by getting as many rides as possible
  • Prefers short waiting times between rides
  • Wants an easy way to track his earnings and work schedule
Frustrations
  • Frustrated by long waiting times between rides
  • Dislikes complex app interfaces
  • Hates inaccurate or unclear navigation directions

Linda

Commuter

Basic Details

Age: 32
Location: Urban city
Education: Master's Degree
Occupation: Financial Analyst

Behavior
  • Commutes daily to work and often attends social events.
  • Heavy reliance on taxi services for transport.
  • Tech-savvy and prefers booking taxi services online.
Goals
  • Wants to reduce commuting costs.
  • Prefers reliable and timely service.
  • Seeks a simple and quick booking process.
Frustrations
  • Gets frustrated by high commuting costs.
  • Dislikes unreliable taxi services that do not adhere to the schedule.
  • Hates complex booking procedures

Manar

The Ride-Share Enthusiast

Basic Details

Age: 27
Location: Urban city
Education: Bachelor's Degree
Occupation: Graphic Designer

Behavior
  • Regular user of ride-sharing apps.
  • Environmentally conscious, prefers to reduce carbon footprint.
  • Tech-savvy and comfortable with using mobile apps.
Goals
  • Wants to save costs and meet new people through ride sharing.
  • Seeks efficient, reliable and comfortable ride-sharing services.
  • Wants an easy and straightforward process for matching with other riders.
Frustrations
  • Uncomfortable with unreliable or unsafe matching systems.
  • Dislikes long waiting times to match with other riders.
  • Gets frustrated when the route is inconvenient/extends travel time.
Empathy Map
Empathy Map Empathy Map
Wireframes
User Journey Map
A key piece of user feed back was the need for a more seamless payment process. Users found that having to pay through a debit card or bank account each time was cumbersome. Based on this feedback, the decision was made to incorporate an in-app wallet to make transactions more convenient for users.

This led the team back to the wireframing stage. Wireframes were updated to include the in-app wallet feature, carefully considering the best way to integrate this feature into the existing user interface. New prototypes were then created based on these wireframes.
User Journey Map
Visual Design
The UI design was crafted to offer an intuitive and user-friendly experience. It integrated key functionalities such as a match-making algorithm for passengers with similar destinations, a secure chat feature, and a payment gateway. Special attention was given to ensure the UI invoked a sense of trust and security, crucial for a platform that encouraged ridesharing with strangers.
User Journey Map